According to Bloomberg (Jo Constantz), pickleball is emerging as a popular alternative to golf for corporate events, saving time and money while being more inclusive and easier for newcomers to play. Corporate bookings at pickleball clubs have surged. This trend is evident across various sectors, with lawyers, bankers, and realtors using the sport to expand their professional networks. The ease of learning pickleball compared to golf, as well as its shorter game duration and lower cost, makes it an attractive option for corporate gatherings.
Corporate professionals are finding pickleball to be more efficient for networking and team-building. Real estate broker interviewed for the story notes that pickleball can be enjoyed by beginners within minutes, unlike golf, which can be intimidating for novices. The shorter game time allows executives to organize events without taking up the entire day, making it easier to fit into busy schedules. Companies are seeing a greater return on investment with pickleball, as it allows for more interaction within a shorter timeframe and at a lower cost compared to golf.
Additionally, golf’s demographic remains predominantly male and white, prompting some executives to turn to pickleball to reach a more diverse group of clients. Pickleball offers a less formal, more engaging environment, fostering camaraderie and breaking down barriers among participants. This shift is being embraced by professionals like life coach interviewed for the story, who finds pickleball to be a refreshing alternative that helps her clients, especially women, balance their professional and personal lives more effectively.
Since opening in May, The Pickleball Club of Tysons has welcomed dozens of our corporate neighbors in Tysons, McLean, Vienna and Fairfax for team-building and social events on our courts. This is the perfect way to engage both clients and employees.
